What is Digital Marketing
Digital marketing is the process of promoting products, services, or brands through the internet and digital platforms to reach potential customers, increase brand awareness, generate leads, and grow a business.

SCOPE OF DIGITAL MARKETING
Digital marketing has a wide scope because businesses of all sizes are increasingly using online platforms to promote their products and services. It offers excellent career opportunities, business growth potential, and opportunities for freelancing and entrepreneurship.
TECHNIQUES OF DIGITAL MARKETING
There are several techniques of digital marketing ,
1 Search engine optimization-
there are 2 types of seo:
a) On page seo
b) Off page seo
